Uniqueness, good customer service and having the basic necessities are some of the many important aspects to making small businesses successful-- and a burrito.
That's why Ricardo Urista is trying to implement these aspects in his new business, Speedy-Burritos.
Urista said he thinks he has found his niche, burritos made-to-order and available for delivery.
He said this is not a new idea, bigger cities deliver a lot of different food, but he thinks they are different.
"We understand we are rather unique as a burrito shop," Urista said.
For now Urista said he will advertise and try to promote convenience to what he said is a good town for Speedy-Burritos.
"Bowling Green is a good test for the concept because of the demographics," said Urista. " We can provide convenience to the optimal student based demographic."
Maria's Tacos, Urista's first delivery concept, works with an equal variety of different tacos and burritos and Speedy-Burritos is a modified version of his original restaurant.
Urista said he decided to minimize the amount of tacos and focus on expanding the burrito choices.
"Tacos are not delivery friendly believe it or not," Urista said. "Burritos are more delivery friendly."
Cook Bradley Rader, a University senior, said he believes the company will strive.
"The fact that not only can you grab a bite to eat on your way home from the bars or where ever you are that night before you head home but you can get it delivered to you," Rader said.
The restaurant has grown steadily with business from its first day of two customers to multiple deliveries to different businesses.
"A lot of the businesses around main have been coming, placing deliveries for their office, deciding to give [Speedy-Burritos] a try," Rader said.
Other than burritos, Speedy-Burritos will sell tamales, quesadillas and chimichangas amongst other items.
Urista said the menu is tentative until he is finished fine tuning the restaurant.
Urista is finished setting up most of the restaurant, he said, but still needs to put out a sign.
"My sister put out one with marker," Urista said.
Because he is still trying smooth the details Urista said he will hold off on an official grand opening celebration until everything is finished.
"It will probably be in about two weeks and we will have some specials going on for that as well," Urista said. "Right now we have a deal on a smaller 99 cent burrito."
Junior Kelly Gordon, a deliverer, said she believes the restaurant will do well because it is targeting the right audience.
"I think it will fit well in the BG party scene," Gordon said. The restaurant is open late and is located on Wooster, where Munchies used to be.
Gordon said she knows people get sick of long lines at Taco Bell, and if they want something made with fresh ingredients they can come and enjoy.
Urista said he hopes people will come in, but also hopes they use the delivery system.
Urista said he believes everyone will start to deliver because the little guy is starting it.
"Taco Bell and Chipotle are going to have to deliver to compete," Urista said.
But for now, Urista's burrito delivery idea is his niche.
That's why Ricardo Urista is trying to implement these aspects in his new business, Speedy-Burritos.
Urista said he thinks he has found his niche, burritos made-to-order and available for delivery.
He said this is not a new idea, bigger cities deliver a lot of different food, but he thinks they are different.
"We understand we are rather unique as a burrito shop," Urista said.
For now Urista said he will advertise and try to promote convenience to what he said is a good town for Speedy-Burritos.
"Bowling Green is a good test for the concept because of the demographics," said Urista. " We can provide convenience to the optimal student based demographic."
Maria's Tacos, Urista's first delivery concept, works with an equal variety of different tacos and burritos and Speedy-Burritos is a modified version of his original restaurant.
Urista said he decided to minimize the amount of tacos and focus on expanding the burrito choices.
"Tacos are not delivery friendly believe it or not," Urista said. "Burritos are more delivery friendly."
Cook Bradley Rader, a University senior, said he believes the company will strive.
"The fact that not only can you grab a bite to eat on your way home from the bars or where ever you are that night before you head home but you can get it delivered to you," Rader said.
The restaurant has grown steadily with business from its first day of two customers to multiple deliveries to different businesses.
"A lot of the businesses around main have been coming, placing deliveries for their office, deciding to give [Speedy-Burritos] a try," Rader said.
Other than burritos, Speedy-Burritos will sell tamales, quesadillas and chimichangas amongst other items.
Urista said the menu is tentative until he is finished fine tuning the restaurant.
Urista is finished setting up most of the restaurant, he said, but still needs to put out a sign.
"My sister put out one with marker," Urista said.
Because he is still trying smooth the details Urista said he will hold off on an official grand opening celebration until everything is finished.
"It will probably be in about two weeks and we will have some specials going on for that as well," Urista said. "Right now we have a deal on a smaller 99 cent burrito."
Junior Kelly Gordon, a deliverer, said she believes the restaurant will do well because it is targeting the right audience.
"I think it will fit well in the BG party scene," Gordon said. The restaurant is open late and is located on Wooster, where Munchies used to be.
Gordon said she knows people get sick of long lines at Taco Bell, and if they want something made with fresh ingredients they can come and enjoy.
Urista said he hopes people will come in, but also hopes they use the delivery system.
Urista said he believes everyone will start to deliver because the little guy is starting it.
"Taco Bell and Chipotle are going to have to deliver to compete," Urista said.
But for now, Urista's burrito delivery idea is his niche.
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"Cook Bradley Rader, a University senior, said he believes the company will strive."
This is incorrect use of the word "strive". We are lead to believe by the following quote that Rader believes the business will be successful, but the word strive does not mean succeed; it means to work for something. "Flourish" or "succeed" would make more sense here.